Mood: That Brand Identity

I can't help but feel intimidated when talking about brand identity and honing in on your target audience. I've danced around this topic for years and made a few excuses along the way.  Read further to see what ridiculous excuses I used to make and see if you've been doing the same.

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5 Tricks to Get You Passed a Creative Rut

When working on freelance job after freelance job and project after project, sometimes you can get burnt out and overwhelmed; sometimes you'll get stuck in a creative block - much like writers block - and can't get inspired to keep going.  Here are 5 easy tricks to do that will get you out of a creative rut and help you get inspired again.

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5 Things They Don't Teach You at Fashion School

When you’re in college and start the fashion design program, you get so excited about learning how to make clothes. When you finish the program and go off into the industry, you realize that fashion school didn't teach you everything you needed to know about business, production and sampling.  I know it was a steep learning curve for me, so I'm sharing 5 things that fashion design school didn't prepare me for when I entered the fashion design industry.

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