I can't help but feel intimidated when talking about brand identity and honing in on your target audience. I've danced around this topic for years and made a few excuses along the way. Read further to see what ridiculous excuses I used to make and see if you've been doing the same.
Read MoreAre you interested in starting a creative business but not too sure what you need to make it easier? After starting my own fashion clothing brand and failing to manage a start up business, I learned the 3 things you need to do in order to put align yourself with the path to success.
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